App Awareness for Tantan in Indonesia with Influencers

Leverate Media Asia

OBJECTIVE:

Tantan is a social networking app which guarantee no fake account and ban pornography content. They would like to establish strong awareness & reach their main target audience through social media as well as mass rapid awareness on TV.

LEVERATE’S SOLUTION:

To achieve the campaign objective, we engaged with several KOLs and celebrities including: Last Day Production, Boy William, Awkarin, Ria Ricis, and Baby Tsabina. We got them to create a unique & funny video content telling Tantan’s USPs in a soft way. Besides, we also do TV Talkshow for Tantan on Hitam Putih, Trans7. 

CLIENT SUCCESS:

  • All of our KOLs over achieved the KPI and even one of the KOL’s video become trending on YouTube.
  • High ratings on Hitam Putih Trans7 and strong increment on the app rank as well as organic app install (source: AppAnnie, 16 August 2018 when the TV show was airing).