In addition to Facebook or Instagram, YouTube is a very suitable alternative to reach users via video and to build an emotional bond.
Unlike the two major social media networks, YouTube does not place video content in a news feed (like a post), but in front of the actual video that the user wants to watch. The quality of a video view can be measured via metrics such as the video view duration .
Advertisers should understand the subtleties between the big video ad publishers YouTube and Facebook (Instagram). YouTube mainly relies on excellent environment targeting (for example, an ad for a luxury watch appears in front of a golf clip), while FB/ Instagram can rely on hard user data.
To sum up, Leverate prefers YouTube for campaigns with branding goals and Facebook is recommended for flights with hard ROI-driven sales goals (eCommerce).
Our team is also always ready to help with video platforms like YouTube, Twitch or other niche video portals.