TV is still the most consumed form of media. It has the advantages of having the highest and widest audience reach, the perfect vehicle for brands in need of generating mass awareness. It is measured by TAM Nielsen which enables advertisers to analyze and evaluate which stations/programs and what dayparting is suitable for brand needs.
There are 2 types of TV usage within the market – FTA (Free To Air) with national coverage and Cable/Satellite that focuses on big cities or certain areas.
In terms of formatting, TV ads have evolved from spot buying to further placement formats such as creative placement, product placement, sponsorship and content. It gives countless opportunities to present brands in creative ways.