Radio as an advertising medium is with more than 2,000 radio stations across the nation, an effective channel to reach audiences in more rural and remote areas. While radio in big cities can be differentiated by segmentation of different genres, radio in rural and remote areas on the other hand has a more general program content that is addressed towards a broader audience. In rural and remote areas radio is considered to be a trusted source of information.
Radio has the ability of engaging with their listeners. Beyond on-air commercial formats such as spots, adlibs and talkshows, radio stations have the expertise to develop and execute activations on behalf of the advertiser. These activations can be tailor-made according to brand needs or which area that needs to be focused on.
Leverate has great relationships and experience in working with radio networks that allow us to negotiate, execute and monitor these types of radio advertising approaches in the most efficient way.