Print media comprises a very diverse audience and can be a great measure in order to reach diverse segments of audiences and areas. Most big cities have their own local newspapers, which mostly cover local news in addition to national news. Magazines mostly cater to various segments aswell depending on gender, age or interest.
Newspapers offer flexible advertising formats like for instance creative placements, advertorials and editorial columns. Several magazines even have their own community that conduct regular events and gatherings, which can be utilized according to brand needs.